Selected projects
These projects show how marketing, everyday operations, software, and AI connect. Each starts with a business need and a clear part for me to own.
Embedded, fractional work can cross several of these areas. We agree on the responsibilities and priorities together, then I work alongside your team to carry them through.
These examples show specific work delivered for each business. The scope and ongoing involvement depend on the engagement.
Stellar Painting
I edit painting footage into ads and review campaigns alongside available lead, estimate, and job records. A dedicated assistant helps sort replies and prepare ad reports. The project also includes local SEO and a voice agent.
Ad creative, analytics, and local SEO →Property advertising
I edit and run property ads, with inquiry forms and CRM follow-up connected to each offer.
Property advertising and follow-up →HOJ Management
I helped build pipeline stages, custom fields, and automations with the owner. A connected bot lets the owner check and update CRM records through Telegram.
Custom CRM and AI integration →Neihi Glass
A private app processes plan sets and prepares scope documents with source references. It keeps requests, questions, and revisions together for the team to review before bidding.
Construction plan review software →The Provision House
The app reads stock labels from photos, tracks inventory across storage locations, and connects that information to Shopify sales planning.
Inventory software and Shopify integration →Mobile Dental Surgeon
I help with medical-form workflows, visit reminders, marketing outreach, follow-up, and website updates. A dedicated AI assistant supports the practice owner.
Practice automation and website support →2S Ranch
I organize weekly cow and steer auction reports, screen for nearby fires, and help with cattle inventory using Halter. The reports help the ranch plan purchases and review buying opportunities.
Ranch reporting and AI support →Real estate research and reporting
A connected assistant helps with MLS research, property reports, and draft transaction documents. The real estate professional reviews the results and manages client relationships.
Real estate research and reporting →Bring a project, a problem, or a process that needs work. We will choose a defined starting point and discuss whether ongoing involvement makes sense.